It's a unique opportunity to showcase the craftsmanship and creativity of floristry. By showing the process and sharing our tips and techniques, we inspire others to explore their own creativity and see these crafts as rewarding and fulfilling avenues.
So it's no coincidence that I'm an ambassador for Floral Fundamentals. This role allows me to meet florists from around the world, share ideas about our artistic practices, and highlight the craft and talent in our region.
I'm also President of BE Florist, the Royal Union of Florists of Belgium. This responsibility is one I deeply value, as I believe it is important to be represented and heard on a national level in order to defend our beautiful profession.